Caterina has a master’s degree in Communication in the information age from the University of Turin. Her studies focused on semiotics and human-machine interaction. She is fascinated by how signs and signification play a role in communication.
Before joining Experientia as an information architect in 2012, Caterina worked as copywriter and information architect in Domino, and as copywriter and public affairs head assistant at Seat Pagine Gialle. In 2010 she won Telecom’s Working Capital project for innovative web 2.0 projects with Fairytaling, 2.0 for edutainment.
Aside from her mother tongue Italian, Caterina is also fluent in English, French and Spanish.
Technology can add value to work and activities when it supports embodiment, situatedness, and deep social and contextual awareness.