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Beatrice Cavani

Visual designer

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Beatrice Cavani

Visual designer

The right idea is often the opposite of the most obvious one.

Beatrice Cavani has a Bachelor’s degree in Industrial Design from San Marino University. Her experience includes presenting the Ecolana project at the Salone del Mobile in Milan, a project that offers farmers the opportunity to sell their surplus wool to companies, or to recycle the waste raw material themselves, transforming it into a finished product with a profit. She has also worked on creating innovative health products, and on services for the Telco industry.

The right idea is often the opposite of the most obvious one.

What's your favourite word?

Creativity. Creativity is often confused with spontaneity. A creative idea is not a spontaneous or original idea, because creativity comes from knowledge, awareness and effort.

What’s your dream design challenge?

Give meaning to the marginal things to which nobody pay attention because they are obvious. Often the importance is a part to known things, which you see and you gain experience. For example a chair would’t be a chair without the emptiness. We are used to see the things as they are seen, without feeling and understanding the marginal aspects which distinguish it, without understanding their real value.

Finish the sentence: "I could talk for hours about…"

My dog, people, design and... my dog again.